The website design is the thing that could offer virtual services to the audience and soon can fully convert an audience to be not only a potential but a sure buyer or consumer. But marketers keep on asking questions for their existing website page, “How can I have a better website? Is the design that is wrong or my content?” Well, answering the question has to rely upon some fact that the audience might see and feel for the website. Is there any inadequate pieces of information or the entire website design is not suitable for the company’s products and services? Does the website look strange? Well, having those, you have to change the website or dropped it and make a new more descriptive, and clearer one. Here are some of the elements that could serve as the tips that I can share with you for a better website design:
The “Simplicity” of The Website Design.
The simple is better than complex. We have to emphasize the total opposition but better working harmony that the “less is more” in web designing. Way back two decades ago when the existence of the website starting until the early 2000s, information technology was concentrated on creating these crazy designs with outstanding backdrop pictures, letter fonts styles and colors, and more. From those time, the only problem of information technology is nobody cares for their creations. Although that thing is new, most of the people cannot get along the new process of researching and somehow entertainment. That is the day where the newspaper is so in-demand, radio is all around the place, the television got every street on their sounds, and the kids are all playing outdoor. But today, as the gadgets and more automation is booming, people find the website important as they research and worth their time to browse. People these days just want a website that is easy to navigate and gets straight to the point. Keep the website simple with a minimalist design and just enough text to get your point across. People are very impatient and just want to get what they are looking for. They do not care about some extravagant web design Brisbane. They most like it with the motion pictures or videos but what makes it better is the straightforward information and less complicated. It is like they are just ready to scan the website and not read all the contents included.
Consistency Is Highly Required.
Uniformity or consistency is what makes the website to be so clear and descriptive. As per the design, with different kind of design or there are any field of work is emphasized in the website, the audience could ask themselves “Am I at the right website?” well, It is just like the website is about the construction company, so it is expected that the company is talking all about the construction services and materials. But once that there are buttons that once pressed and there is something they found odd, the question of are they in the right place will pop up and will lead them to confusion. It is a must that the web designer is just consistent and uniform to every ideas and concept. This is the reason why the planning has to do first to make sure everything is lying on the right and same path of thought, or theme. Keep your design and content harmoniously work across your whole website. With the simplicity of the design also works with consistency, there are things to keep in mind such as font family, the font size of headings and paragraphs, colors, content, image styles. You don’t want each page to look complex than the first ones. As far as the design itself, it is ok to have a bit of a different layout on the landing page, but inner pages should all have the equivalent general structure. The consistency to the content and the structure has to work as simple as it can be to give a harmonious work.
The Comprehensibility And Readability
It is one factor that the website design must implement. Audience eyes do not have the magnifying glass that could easily look and read the content from the smallest viewport gadget which is the mobile phone. Of course, the responsive type of web design is very helpful for it helps the website adjust to any kind of viewport size, allowing audiences to see pictures and read the content. It is also important that the website content easy to comprehend. Moreover, your website, aside from being simple to use, make sure it is readable and comprehensible. One of the most common mistakes that web designers can see is with large display areas with a background image, the text is placed over, then the image uses some kind of dark cover. This makes the text look hard to read and just looks filthy at all. Be sure to create an overlay using CSS or just darken the contrast of the image to give way to the text on it. Make it certain that your paragraph text is not too small and has a decent line-height so that it is not all scrunched together. Spacing is one key factor that is very important. Remember to keep enough margin and padding between elements to make it not look compressed as no space to use.
The Responsiveness Or Any Viewport Compatibility
Like how the website page fits on your phone or mobile screen, that is how the every website must be. Having responsiveness could make the website left out and be apart from the top of the search engine optimization. From the year 2019 and beyond, there is no more reason for your website top does not to have a responsive web design. At the very least, all the text should be readable. This is easy to accomplish using media queries and CSS Grid. You can also use a framework like Bootstrap which is “mobile-first” by design. More people use the web on smartphones than computers, and remember your site needs to be responsive for all of the people around the world who have access to the internet and uses mobile so make sure the website design fits on it. This is the loss of those who do not grab the responsive web design as it launched, so the website without the responsive were all left out and cannot take their move upward and forward.
Make Sure The Website Is Easy To Navigate
The simple actions give the audience to easily get what they want and what they are looking for. The competition starts with the ease and comfortability of the audience. The complex the looks of the entire website it the lesser visitors of the lesser or even worst no sale to be made in a day. The complexity of the website makes the audience feel no ease and uncomfortable so they have to go and dropped the website and go to the competitor’s website. Users will have to know how to get around your website and find what they need, so having simple and easy-to-use navigation is remarkably important to keep them on your site and not look elsewhere which is giving the competitors the chance to have your potential customer be them. Most web designers prefer having the main navigation button at the top and having a sidebar if the audience needs something to look like product and services, about the company or blog categories. They can pull off a sidebar only navigation as well, just make sure it is user friendly in terms of sub-items or dropdowns. This could make the marketer win in terms of converting their visitors to consumers. The easier to navigate is the more time they can spend for nit makes them at ease and comfortable in looking around the website.