Are you looking to save a little time when it comes to utilizing SEO and social media? Are you aware that there are advantages of combining social media with SEO? For the longest time, many people thought that SEO and social media had their own little place on the internet. But with social media platforms growing quickly, they have become the new go-to when it comes to ranking higher in search engine results. In order to get those results though, you must include SEO in the equation. To see the biggest results, it is recommended that you hire an expert that offers social media and SEO combination packages.
Steps for Combining Social Media Management and SEO
- Create Content with Quality Information
If you did a Google search right now, you would find all types of content out there. Some of it would be excellent and some of it would make you wonder why a person even posted it.
When you are creating content for your website and social media platforms, you must make sure everything you post contains quality information. All your content should be relevant to your page and your target audience. Once your readers, and followers, start to read your quality content, they will confirm you are an expert in your field.
One of the advantages of combining social media and SEO is that once you are known as an expert in your field, people will share your content more. And the more clicks you have on links, and the more people visit your website, the higher you will get in search engine rankings.
- Embrace Pertinent Keywords
Keywords are a must with SEO, but did you know that you should be using them in your social media posts as well?
When you are creating content for your website, you must be aware of what keywords will bring in more readers. Once you know your target keywords, you can take advantage of combining SEO with social media and use those keywords in anything you post on your social media platforms.
Using keywords in both locations will ensure your content is showing up higher in search engines.
There are many keyword research tools out there for you to use. You can start to type in a keyword and find results that include long-tail keywords that people are searching for. An SEO and social media expert is much better at this though. Therefore, you may want to purchase one of their social media and SEO combination packages to ensure you are using the proper keywords in all the content you create.
- Determine What Content Your Readers Want
There is no point in creating content for your readers if you are not sure they want to read about it. Yes, you can do keyword searches to see what people are interested in. But the best way to determine what content your readers want is to ask them.
Start a conversation on one of your social media platforms. Ask your followers questions and see how they respond. You can even set up a poll to see what topics everyone would be most interested in reading about.
This is also an excellent way to build an online relationship with your readers and followers. They will see that you genuinely care about what they think and that you want to make sure you are providing them with information they are truly interested in reading.
- Align Your SEO and Social Media Goals
So many people have one goal for their website and one goal for each of their social media platforms. However, do you know the advantages of combining your goals when it comes to SEO and social media?
When you begin to look at SEO and social media as one, there are so many more possibilities when it comes to growth. We recommend posting quality content on your website. Then take that content and share it on your social media. It is important to use the same keywords in your social media posts, because that will help in search engine results. Adding links back to your website, or to your social media pages, is also another good way to promote higher search rankings.
The results from aligning your SEO and social media will be much better than keeping everything separate. Plus, instead of multiple goals to keep track of, you only have one. Talk about a timesaver!
- Utilize Links
Above, we mentioned adding links on your website and social media pages. We have seen many people add these in a haphazard way, so let us walk you through the steps of utilizing links.
In your blog posts, you can easily add links to other websites, as well as links to other relevant posts on your website. It is best to place links to your social media pages on your website too. This will allow your readers to share anything they read and love on their own social media pages.
On your social media posts, it is best to have links that lead back to your website. You can direct people to a landing page, a specific blog post, or your home page. These links will help you gain traction with getting to the first spot in search engine rankings.
- Make Sharing Easy for Your Readers and Followers
The only way you can truly take advantage of combining social media with SEO is to make sure people can share your information easily. This is where links to your social media pages on your website are helpful. As people stumble upon information they want their friends to see, they can easily share it to their social media pages.
As long as you share quality content on your social media, people will also share that with their friends. So, while you should make it easy to share things that you post, you should also make sure what you are posting is something that could potentially go viral.
These are the steps you must take to combine social media and SEO. Once you begin to align your goals for SEO and social media, you will truly see the advantages of combining social media and SEO. This can be an overwhelming task though, unless you are an expert in both SEO and social media. To save a little time, you should purchase an expert’s social media and SEO combination packages. That will give you the results you want without all the stress of learning something new!