Helping others and standing up for what you believe is right has always been a commendable trait. From volunteering to advocating for social reform, being active in the community makes a person an even more impactful civic leader. The same could be said for businesses. As consumers grow more socially conscious, companies are expected to be making an effort to better the world around them. It’s these initiatives that are known as corporate social responsibility, or CSR.

Check out the infographic below for more information on the best methods for aligning your marketing and Purpose Washing In Brand Messaging CSR strategies.

Infographic provided by Points of Light, providers of corporate service consulting

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