Institutional trading has become more popular in recent years, with more and more institutional investors managing large amounts of capital on behalf of their clients. The growth of institutional trading does not come as a surprise, in the face of globalisation, technological advancements, and changes in regulatory frameworks. As major drivers of liquidity and price discovery in financial markets, more and more brokers are offering institutional trading and prime brokerage services to expand their client base.

Finding a broker that is suitable for institutional investing is more complex than it is to find one suitable for retail trading. Therefore, it is worth serious consideration before signing up with the first available option. In this ADSS review, we aim to look at the services offered by this leading MENA broker and break down some of their offerings and provide additional information.

What is ADSS?

ADSS (ADS Securities) is a leading MENA broker that caters to both retail traders and institutional investors. Founded for over a decade, it aims to provide professional and innovative services to their clientele around the world. The broker is based in Abu Dhabi, with offices in the UK and Hong Kong. They are well-regulated, by the Securities and Commodities Authority in the UAE, the Financial Conduct Authority in the UK, and the Securities and Futures Commission in Hong Kong.

Over the years of their operation, the broker has won numerous awards in the industry. These awards include Best Forex Broker in the Middle East at the Forex Traders Summit in Dubai in 2022, the Best Forex Trading Innovation at the Global Forex Trading awards in 2021, and the Best Forex Broker in the Middle East at the Forex Expo in Dubai in 2022.

Institutional investing services – overview

ADSS is a market leader in providing sophisticated OTC products across a wide range of trading options and services. They do not cater only to retail traders. In fact, institutional trading at ADSS makes up a substantial portion of their offerings and clientele. ADSS provides competitive spreads and deep liquidity with bank, non-bank, and regional liquidity pools to deliver a seamless trading experience to retail brokers, banks, hedge funds, and asset managers.

Partnership with MT4

Institutional investors at ADSS can take advantage of the broker’s partnership with MetaTrader, and they can utilise the MT4 platform for all their investment needs. The ADSS bespoke version of MT4 allows for fast trade execution and connection with regional liquidity pools to optimise and support more complex trading strategies. There is also the opportunity for traders to access pure buy-side liquidity, upon request.

Benefits of trading with ADSS on MT4

There are several benefits highlighted by ADSS when it comes to investing with them, and we have found them to be promising. They include:

  • The wide array of available instruments

The first feature that ADSS offers is a wide range of instruments with deep levels of liquidity. Their offering includes over 65 currency pairs for those who want to trade Spot FX, and a range of precious metals such as platinum, gold, and silver available for investing. ADSS also offers CFDs across global markets, including indices, commodities, treasures, and over 1,000 single stocks.

  • A personalised ADSS trading desk

The second feature that ADSS offers is a personalised trading desk. For institutional investors, ADSS offers a 24/5 multilingual eFX support desk that can help with transaction execution services. Investors can place trades through voice execution, and the trading support desk can provide market analysis and research that are both timely and informative so that investors do not have to look elsewhere for sources of inspiration.

  • Access to the broker’s global liquidity network

ADSS has more than 30 sources of liquidity available through their platform for those who require deep liquidity on multiple instruments. The broker promises low-latency trading and high levels of flexibility in trade execution. Their connectivity includes PrimeXM, Gold-I, Fastmatch, Lucera, First Derivatives, TraderTools, Currenex, and One-Zero.

  • Efficient hosting and colocation

Finally, ADSS can provide their institutional investors with superior latency due to their partnerships with the world’s leading providers of low latency infrastructure hubs. This includes the LD4 in London and the NY4 in New York. Investors who want to trade the UK and US markets can execute trades with high standards – in both speed and precision. FIX API is available, as well as 24/5 technical support.

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Prime brokerage services – overview

For institutional investors who wish to take their businesses a step further, ADSS offers prime brokerage services such as bespoke liquidity solutions, superior margin solutions, and white label opportunities.

  • Bespoke liquidity solutions

Institutional investors can access a deep multi-layer liquidity pool via margin or give-up accounts. The broker has an extensive and strong network of market-leading market makers, including leading Tier 1 and Tier 2 bank and non-bank options. Investors can find the most suitable option for them and access deep liquidity easily and effortlessly regardless of the instruments they are trading.

  • Superior margin solutions

ADSS offers sophisticated margin solutions for those who intend to trade with leverage. There is a Net Open Position (NOP) line for trading available on a case-by-case basis, and traders can better protect their leveraged investments with guidance on how to manage risk and make efficient use of their capital.

  • White label opportunities

Investors looking to repackage ADSS’ services under their own brand name can do so with the broker’s white label solutions. While rebranding and repurposing the broker’s services as their own, the investor will still be able to gain access to ADSS’ extensive back-office support, with all the tools needed to monitor client trading.

The sign-up process at ADSS

To be an institutional investor at ADSS, the sign-up process is refreshingly straightforward and simple. They first fill out an online form on their website, providing their name, country of residence, email, phone number, and outlining some of their expectations and requirements. The ADSS team evaluates this message and processes the application quickly, within 24 hours. Afterwards, there will be follow-up contact and questions, including verification of identity and capital.

Final words – our verdict

With an array of useful tools and services available for institutional investors, ADSS is more than equipped to provide these investors with superior service. As an innovative broker, they are continually improving their internal systems and support, and they have a strong network of liquidity pools and data centres that can really make a difference for institutional traders. An extra perk ADSS offers is an opportunity to tap into their white label solutions – which is a bonus for anyone looking to establish their business early while still having extensive back-office support. Overall, we can recommend ADSS for institutional investors.

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